You know, there are those images that, no matter how old we are, or where we come from, awaken that little spark in us. That sweet nostalgia, that warm feeling in our hearts, even in the middle of winter. Close your eyes for a moment and let me take you to this wonderful place
Oh, winter. No, not just any winter. The perfect winter. The kind that would make a warm palm tree in the tropical sun say, « Wow, this looks really great!”
Can you see it? That sky? An intense, bold blue, like an invitation to dive in. And underneath, nature is draped in a white coat. It’s so brilliant, so pure, that you can almost feel its softness, like in Bob Ross’s paintings. If you don’t have the reference, Google is your friend. Each falling snowflake is like a masterpiece, aligning itself to create the perfect winter scene. You can feel the soft and fluffy sensation under your feet. Am I being too much? it’s like a great Christmas movie.
We all have memories of magical places rocked by winter, fingers that itch because we forgot our gloves, our ears get red, we sled down improvised slopes.
That’s what Postcardisation is all about. It’s like encapsulating all those magical moments. Like a postcard where everything is beautiful and perfect… I’d write on the back: « Wish you were here! Because, really, who could say no to such an enchanting, so deliciously cliché winter?
This fairytale isn’t only in your head. It’s here, waiting for you to come and play, explore and dream. So put on your best socks and join us. After all, isn’t winter the perfect playground to rediscover your inner child?
Territories
The mate concerned by this Seasonal Influence is the Playful mate, which is the Decathlon personality that addresses the Community composed of those for whom sport is a festivity, a moment of intergenerational sharing, of memories of communicative joy, through a family & play experience.
Their main motivations in their sport activity are: FESTIVITY, INCLUSIVE, REBALANCING. This means engaging in a complex-free physical activity, one that is almost regressive, whatever their level, provided it’s a moment shared amongst friends and family! These are the main motivations of the Playful mate. What’s more, if their physical activity enables them to be in a good state of mental and physical health, that’s even better!
The products are accessible and make life easier! Your product is simple and generous in its proportions.
Comme whenever you want, do whatever you want, this is the mantra of the Playful mate, who feels complex-free and ready to relive a moment of postcardisation.
Color mood
Kids color
Enchanted Nostalgia
Postcardisation is an escapade into family-like softness, back to memories, and a feeling of wonder that has stopped in time. Clichés of happiness evoke tender colours in a reassuring, nostalgic palette.
Red and pink primary brights remind of hearty sweets by an open fire, adding a sugary touch to such a comforting scene. This dreamy ambience heightens on an autumn note, warm and enveloping tones filled with the comfort of home. Different shades of beige mix with intense turquoise and purple, creating vibrant contrasts that give rise to a new sense of nostalgia, truly fun and charming. Each hue in this palette relates a story, a smile, a burst of happiness past. It’s an invitation to relive such sweet, eternal moments.
Graphic mood
Winter clichés
‘Tis the season! We let us ourselves be taken in by cliché postcards. Our inspiration comes from autumn landscapes sublimated by idealized filters or illustrations. All this without omitting the world of the winter chalet with its well dreamed of atmosphere. The timeless motifs of the jacquard sweater are highlighted just like the tartans? Les motifs intemporels du pull jacquard sont mis en avant ainsi que les tartans. We add a bit of nostalgia with no mocking tone intended with calligraphic or 3D bold effect typographies.
Compoment mood
Inspired by winter imagination
In Postcardisation, we adopt the mountain attire cliché with corduroy shown in all different aspects, from the most obvious one, as found in the classic corduroy pants, to a highly stretch and dynamic rib, reminiscent of ski pants. This imaginary world with its chalet and open fire envelops us in big sheepskins and very hairy materials ever so soft and warm. On the more rustic and dated side, we bring the cursor to felt-like, non-woven materials, raw fibre aspects and suede-like leathers. For a truly cliché look, we don the famous cabled jacquard knit, in touches, on accessories or on top, in a high range of dynamic colours and shapes. As for a fleece look, our universal, timeless winter piece has been modernised and renewed. It can be found in a bouclé effect on one side and brushed on the other, or ultra stretch on a check motif.
PHLOX - SEAMLESS
This seamless knitting inspired by big cable knit sweaters easily reminds us of long winter evenings by the fire. Here, we find the tight knit and stretch version with its slightly rubbery threads, to make a play on candid colours for a audacious, modern look.
POOL RPET - PROTECT FROM THE COLD
This good stretchy polar gives a modern touch and novelty to its big check motif. Add a brushed and soft finish to this stretch and breathable component for the ultimate comfort in cold weather.
BUTTON BAMBOO - ACCESSORIES
Here, rustic aspects come in touches, like this transparent button built into the short bamboo fibres, in natural colours. This range comes in different forms with more matte or colourful background looks, for a broad choice of effects.