Reset

2025 Global Brand Creative Direction

After the excitement of the 2024 Paris Olympic & Paralympic Games, 2025 begins
with a sens of uncertainty, prompting us to ask, “What’s next?”.
In this period of reflection, we seek a personal RESET – not a societal overhaul,
but an inward journey.

This RESET allows us to reconnect with our feelings, refocus on our sensations,
and better understand both the world and ourselves.
It’s a moment of confusion that sparks creativity, offering space to rethink what makes us truly happy and human.

From this RESET, we’ll emerge stronger & ready to move forward trough the power
of sport.

Spring Summer

2025

Blasting fragility
SS25

Prodigual Humility
SS25

Virtuous Carelessness
SS25

Autumn Winter

25/26

Blasting fragility
AW25/26

Prodigual Humility
AW25/26

Virtuous Carelessness
AW25/26