Virtuous Carelessness SS25

Virtuous Carelessness
SS25

Experience
360°

Virtuous Carelessness begins with the Thrive creative territory, attached to the wellness segment. It’s a way to get a sparkling balance between body and mind.

And to play also with the Value exerciser which promotes easy ways to practice sport and to focus on well-being.

So this summer, we’ll let go and play with our imagination to create happy resets into reality.

The story

When the summer season arrives we are all very enthusiastic to feel the joy of sunny days again. Impatient to have a true moment of disconnection and leisure to disconnect and have fun.

So, you take time to relax. Having a feeling of being rocked by a journey. This is the first easy step to carelessness.

It’s where your imagination unlocks playful possibilities for your activities. You can create fantastic and sweet odysseys that punctuate your reality with two words “what if…”. What if you can skate only when dancing? What if the floor is lava? What if we find crocodiles in the pool?…

Would you dare to be a little bit naïve and fully spontaneous!?
Daydreams can give you an impulse to move, to play and to feel lighter. Let’s enjoy the now. That’s a playful way to fully let go.

And if Decathlon lets the imagination lead the way to play and do sport, we could think of a“summer pack” with new rules for sports and games, for the whole family and friends. There are infinite ways to enrich the well-being and create small follies in the ordinary.

Images

For images, it’s where ordinary places become the playground for imagination.
The sun will be your main ally to distort reality, and to reveal a colorful environment.
Elements such as water, or blue sky in big proportion become a daydream trigger.

With spontaneity, it tells a whole story of letting go. People are captured in action, showing their careless character in playful situations, upside down frames, even with funny faces: they don’t care.
So let’s be true and cheerful.

Finally, feel free to enhance the exposure or the brightness of a picture, adding sun glow or vibrant colors. These tricks will open a door to imagination! It leads to chromatic aberration that you should keep.
Use daily decoys to provoke movement or blur. And don’t forget: we are playing with reality, we are not dreaming